When we use the word “Digital Marketing”, we are literally pertaining to online marketing efforts from a brand.
Therefore, if you’re asking what’s Digital Marketing (DM), SEO Services, Content Writing and Search Engine Optimization are included:
This is a practice in Business through which advertising messages are delivered through online channels like websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers. Though DM started gaining popularity within the year 2000. within the last few years it’s revolutionised marketing communication.
In a real sense:
It is brand messaging (Advertisements) delivered through electronic channels like Television, Radio, Internet etc. Electronic channels generate, store and transmit data within the series of the amount 0 or 1. Therefore,
It can happen both Online and Offline. If the above is true, then
It existed ever since Marconi sent first wireless signals in 1896. Isn’t that crazy!
However, the straightforward definition of DM doesn’t say enough about the practice of digital marketing in today’s world.
This meaning is useless as technology is simply the enabler of digital marketing. So allow us to understand what exactly digital marketing is?
What is Digital Marketing in Today’s Context?
In today’s context:
It is a group of interactive marketing promotion activities which are done online. These activities help a private or organization reach its audience and achieve its business & financial objectives. Therefore once we say digital marketing, we are essentially pertaining to Online Digital Marketing.
The other sort of DM is offline digital marketing, which happens on other electronic devices like Radio or Television.
I know you’re not here to examine radio or TV, so i will be able to spare you (though I even have invested many dollars on Offline marketing during my career).
Going forward during this article once I say “DM”, i’m actually pertaining to “Online Digital marketing”, as that’s what you plan to read here, right?
It is a group of selling activities and not only one activity. It is Interactive and not only one way. It enables two-way communication and is far more engaging compared to the opposite marketing methods. Interactivity is what distinguishes it from advertising on Television, which is additionally electronic but not interactive. It happens online. What it essentially means is that the activity is administered on the web or telecom networks. Though it happens online, it can empower both the virtual or offline world. An example of DM within the virtual or online world is email marketing or social media marketing or program marketing. within the colloquial sense once we say digital marketing we ask virtual or online marketing only. An example of this within the offline world is that the use of tablets to showcase product offerings at a mercantile establishment . It helps a private or organization. it’s useful not just for large companies but also for people also , unlike TV or newspaper advertising. One can cash in of digital advertising on small budgets also . It helps reach and have interaction the audience . it’s focused, and one can use multiple targeting methods to succeed in their audience. It helps achieve business and financial objectives. it’s measurable & ROI driven. It helps achieve business & financial goals.