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Benefits of a Condo Warranty Could Save You Money

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People often buy a condo warranty when purchasing a condominium, as warranties can be the perfect solution for people who don’t want to worry about potentially replacing appliances and other systems in the condo in the future. Before opting for this type of agreement, you should understand the finer details of the coverage, the benefits, how the process works, and other considerations.
How It Works

Condominium warranties cover appliances and some indoor systems. This is a separate coverage from condo insurance or any coverage provided by the condominium association. Insurance predominately covers against perils affecting the structure of the unit and your personal property. Essentially, a condo warranty is a legal contract or guarantee between a home warranty company and the owner of the residence.

The company charges a monthly or sometimes yearly payment. This covers the replacement cost of covered appliances or features like refrigerators, stoves, indoor plumbing, toilets, heating systems, washers, and dryers. Most companies offer a basic contract, but you can usually change some provisions or add on special appliances that require coverage.

When an appliance breaks, you simply contact the warranty company, and they send out an approved service provider. In some instances, you’re allowed to choose the service provider, depending upon the terms of the agreement. The service provider comes out to look at the system or appliance to determine whether it is no longer working. If it is truly broken, the appliance will be replaced according to the terms of the contract.

Costs

Contracts may vary in price depending on whether you buy a basic plan or an extended plan. Most plans range from $300-$500 per year, and they typically do not increase far beyond these amounts unless the unit is unusually large. You are responsible for paying the monthly or annual premium and the costs of service fees.

Benefits

If you are considering the purchase of an older property and the appliances are already a few years old, you’ll have the peace of mind that they are covered and will be replaced if necessary. In other words, you probably won’t be handing over several hundred dollars every time an appliance stops working.

A warranty contract can also benefit the seller of a residence in addition to buyers. In some sales, the seller can offer to pay for a warranty, and this often seals the deal for the buyer. The agreement reduces the risk of potential problems in the future and makes the buyer more comfortable purchasing the unit.

Considerations

Always read legal papers carefully to see what is included or excluded. Some companies have clauses about only replacing products that have been cared for according to their maintenance requirements. If for some reason the item is not covered, you are still responsible for the service call charges. Depending upon arrangements, some companies do not guarantee that they will replace the item with the same brand or model. However, the replacement is usually similar.

You should decide if a condo warranty would be beneficial based on your needs and the ages of your appliances. This kind of agreement frequently presents an advantage, but it is always a good idea to carefully consider entering into any contract.

Why You Need Liability Coverage From Your Insurance Company

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Designed to cover professional practitioners against claims of negligence made by clients or patients, professional liability insurance goes by many names. When used in the medical profession, it is commonly called medical malpractice coverage. Notaries public also require this security, but they refer to it as errors and omissions insurance. Real estate brokers, management consultants, and even website developers are all eligible for protection.
What’s It For?

Insurance is used to protect people in case something unfortunate happens. Auto policies protect them in the event of an accident; medical policies protect them from unexpected illnesses; commercial policies protect them from a number of mishaps. If there is a fire, theft, or an accident on the job, the commercial variety will cover it.

Why You Need It

Few companies are fortunate enough to survive for a protracted period of time without getting sued by a client, customer, or employee. Liability coverage from an insurance company is the only shield most businesses have against litigious attorneys. This goes double when an employer competes in a risky industry like construction. Why?

A construction site is arguably the most dangerous working environment on earth. Not because people are careless, but because making something, anything, is risky. Workers fall down stairs; they trip on cords; they cut themselves. Builders must assume this risk and purchase the right amount of coverage from their insurance company to protect them from financial ruin. But that’s not all.

These policies not only shield the employer, but they also safeguard his workers. If an electrician falls off a ladder or a carpenter cuts himself, a liability policy will pay his medical bills. Commercial coverage will also cover most attorney fees and court costs if someone files a suit against you.

How Much Do You Need?

As you might expect, the size of the policy often depends on the size of the business. Most actuaries recommend at least one million dollars of professional liability coverage for small businesses. Large businesses and corporations obviously need a lot more and often carry huge policies. Because lawsuits are quite common in the medical profession, malpractice insurance is the most common form of liability coverage.

Most doctors have several million dollars of malpractice coverage at all times. When they work in a large practice, that figure might be five or even ten times as high. Lawyers and accountants must also carry liability because of the high rate of litigation in their fields. But what about everybody else?

Numerous Benefits

Any business that can be held financially responsible for failing to complete a project on time may need to purchase a professional liability policy from their insurance company. This includes general contractors, architects, builders, and many, many more. These policies also cover personal injury, breach of warranty, intellectual property, and security. In short, any company that has more than one employee should have liability coverage.

Tips On Lowering Your Auto Insurance

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The top point about insurance coverage is the fact that the a lot more you might have understanding in regards to the workings of insurance coverage, the far more premiums you might have the ability to save. Right here are handfuls of straightforward measures which will turn the reader into an informed customer and support in maximizing the savings.
Get a quote and apply on the net

The factor to note about auto insurance premiums is the fact that premiums could differ extensively, based on the business offering the coverage and this may very well be for the tune of numerous dollars or a lot more. Therefore it can be crucial to acquire a thorough comparison of unique coverage offered by the different insurance coverage firms.

Make certain all of your vehicles are around the identical policy

Verify to discover if “Multi-vehicle discount” is supplied to clients who program to insure far more automobiles than a single a single inside the exact same policy. You get savings on each the automobiles.

Insure each your auto and property with all the very same corporation

A lot of insurance coverage corporations offer you insurance coverage of each your property and auto around the exact same policy and that could offer you a discount known as the “Multi-line discount”. The insurance coverage offered is completely legal as you can get discount off your premiums.

Boost your deductibles

In quick, the insurance coverage premium is decrease with greater deductibles. Therefore in the event you could spend $1,000 for repair job, then you definitely could raise by $1,000 your deductibles and you’ll have the ability to spend significantly less for the insurance coverage.

Older vehicle owners really should look at dropping your collision coverage

In case your auto is acquiring older, you might have to drop the collision coverage in your auto policy. Nonetheless, you’ll want to weigh the collision coverage price with all the car or truck worth and deductibles.

Drive meticulously

Probably the most influential aspects when calculating insurance coverage price is your driving records. Your insurance coverage prices are impacted by your tickets for as much as 3 years even though with accidents, it’s a minimum of six years. You can be paying added premiums more than the years using a negative driving record.

Drive a “low-risk” vehicle

The insurance coverage are calculated determined by the claims history for that car or truck. Using a higher likelihood in the auto getting stolen or meeting an accident, the higher may be the quantity to become paid for insurance coverage. Should you program to buy a brand new car or truck, examine quotes to understand the unique prices charged.

Special Note: It is not hard to get more information about car insurance. You can easily copy the term “car insurance” and paste them into the search box of any search engines such as Yahoo, Bing and Google, and then you will get tons of information around your topic.

Do not drive to perform

Insurance coverage prices go greater when the vehicle is employed for commuting to function frequently. So sharing a ride or taking the bus will enable in lowering your insurance coverage premiums eventually.

Take a driver’s coaching course

Licensed drivers with an authorized drivers instruction course to their credit inside the final 3 years need to spend a decrease premiums. It tends to make sense to drive safely and spend reduce insurance coverage prices.

Set up an anti-theft device within your vehicle

Several car or truck insurance coverage corporations take into account the presence of anti-theft device installed inside the vehicle although figuring out price. Therefore it would do nicely to verify together with the business if they provide “Alarm or anti-theft discount”.

5 Reasons Why Blogging is the New Internet Marketing Tool

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5 Reasons Why Blogging is the New Internet Marketing Tool
Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Keep Going Fellow Entrepreneur, You Got This!

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Tales from the Online Marketing Crypt #13
Embracing the Life of an Entrepreneur During Dark Times

“You don’t understand Susan.”

This was a part of a conversation I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ramifications of COVID-related shutdowns for a year now.

Their business had ground to a sudden and complete halt.

It feels a bit unreal that it’s been a year since we were hit with this uncontrollable virus that not only disrupted our personal lives but our businesses as well.

Even though I feel very blessed that our business at eVision Media was not nearly as affected as this person I was speaking to, I could most definitely relate.

I too was in a deep state of desperate despair nearly 20 years ago.

Back then, identity theft was just beginning to rear its ugly head and I was not-so-blessed to be one of its early victims. So much so, law enforcement told us it was the worst case they had seen to date.

It was so bad my life had come to a screeching halt.

I couldn’t work. I couldn’t pay my bills. And worse yet, I couldn’t do anything about it.

I felt helpless, powerless and completely alone.

Because this was a relatively new crime, there were no standard procedures for the law enforcement and courts to follow, and at the end of the day, it ended up being a huge shitshow. Pardon my French!

While Daniel and I waited for our lives to get back to “normal”, we were powerless to do anything but count on the powers that be to quickly resolve the situation.

Meanwhile the credit cards were maxing out, the mortgage was overdue and we were imminently facing foreclosure.

It got so bad I remember standing at the grocery store till one Christmas, with a gnawing pit in my stomach. I was worried the smallest turkey we could find, potatoes and vegetables I picked up for our Christmas dinner would not max out our last credit card and get rejected.

Thankfully I was able to make that one final purchase on that card and be able to serve a nice dinner to my family.

But that instance just reinforced the reality of the situation.

I fell into a deep despair, playing Tetris until the wee hours of the morning and sleeping until the afternoon. I gained an enormous amount of weight and just wanted to stay in bed.

I wished the world would just go away.

But one day I woke up and made a decision.

I decided enough was enough.

I made a choice right then and there that I could either continue to be the victim and watch my life go down the drain, or I could do something – anything –to get myself out of this hole.

I can’t say where this sudden epiphany came from but I’m eternally grateful it did.

I hopped out of bed and asked myself: “What is possible?”

After weighing all of my limited options, I realized one opportunity I had was to go back to school and earn a business degree. That way, I would qualify for student loans to help get me through financially.

Those student loans paid my mortgage payments (along with the help from my Dad that thankfully saved us from foreclosure) and put food on the table.

While I went through my studies, I also got out and took advantage of some low-cost networking opportunities that ultimately resulted in finding my first clients. Some of those clients are still with us today!

Shout out to Linda Jane, Shar, Lori and Jini. You have no idea how grateful I am to have had the honour of working with you back when you would not have known what I was going through.

So yes, I most certainly do know what you are going through if this pandemic has disrupted your life and business in a way that was unimaginable a couple of years ago.

And I can also say with absolute certainty that it is possible to get through this too.

It starts with making a decision to make a change.

Decide what that change is going to be.

And then make it happen.

As entrepreneurs, resilience is in our DNA. We need to tap into that deep-rooted energy and pull out what is needed to get through adversity and make things happen.

I came across a saying the other day that was very appropriate for this piece.

No matter how stuck you feel No matter how bad things are right now No matter how many days you’ve spent crying No matter how hopeless and depressed you feel No matter how many days you’ve spent wishing things were different I promise you won’t feel this way forever KEEP GOING

And as isolated as you think you are, know that there are many others – like me – who know exactly what you are going through.

Don’t try to do this alone. Reach out and get involved in groups where everyone supports each other. I’ve posted a few that I know of below.

Do what you need to do to get through! I promise there are better days ahead.

You got this fellow entrepreneur. Reach out if you want to talk.

How This One Thing Can Destroy a Client Relationship

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Tales from the Online Marketing Crypt #18
Why being mindful of clients’ perspectives can keep them supporting your business

We all have them.

Days when everything pisses us off.

In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and then.

I know I sure have my fair share of them!

And for a variety of reasons too.

But there’s one thing we business owners have an unwritten rule about (well probably it’s written somewhere by someone) is that no matter what, we don’t bring our bad mood with us when communicating with clients.

Would you agree with that fundamental principle?

But how many times have you, as a client or customer, been on the receiving end of someone’s bad mood?

It happened to me recently and that single instance literally destroyed a 30 year working relationship.

I had a hair appointment with the same gal that I’ve been seeing for decades. She works out of her home and lives about 25 minutes away from me.?I know exactly how long it takes for me to get to her place and am typically on time, every time.

Except the last two appointments.

The time previous to this last visit, I had an emergency come up just before heading out the door. It was something I had to take care of or faced dire consequences (as in having a very angry client on my hands!)

It meant I was going to be about 5 minutes late for my appointment. I texted her when I was leaving stating I was hurrying over and will be a few minutes late.

She didn’t reply and never said anything when I got there. We had our usual girl talk that I very much looked forward to.

This recent time I needed to do a quick errand before my appointment. I completely misjudged how much time it would take me to get from that other location to my stylist’s place. Plus… I got lost finding my way there since I was coming from a different direction.

I didn’t want to risk taking any time to stop and text her and honestly thought I was just a minute away… except it was more like 15 minutes before I finally got there.

I’ve never been 15 minutes late for anything and I felt terrible. I apologized profusely but unfortunately, she wouldn’t hear any of it.

She was pissed.

So angry in fact, she first lectured me on “always” being late, citing my text from the previous appointment, and that she was sick and tired of constantly hearing, “sorry I’m late” as if I’m the only one that says that every time I walk into her room.

Disclaimer: I’m a Canadian. We apologize for everything, even if we’re 1 minute late!

Stunned at how mad she was, especially knowing I was the last appointment of the day, I apologized again and tried to explain why I was late and even offered to leave with my hair wet to make up for the lateness so we would still end in time.

I didn’t know what else to do to rectify my error. She was so angry, she gave me the silent treatment and only grunted her “hold your head here” and “move to the sink” commands throughout the entire time there.

I did leave with wet hair, 15 minutes earlier than what our appointment time would have ended at had I been on time, vowing to never return again.

I fully realize I was the catalyst that set off her anger, and I also realize she had to have been having one helluva a bad day before I arrived, and I got the brunt of her wrath. I get it.

But as a customer, a loyal one for 30 years at that, there’s no excuse whatsoever to be treated like that.

Never.

When I have bad days like what she must have experienced, I set aside whatever is going on and treat anyone who I speak with that day, whether it’s one of our team members, a client, a lead or even chatting on social media, with the utmost respect and kindness.

Even if they are the reason for my having a bad day. It serves no purpose whatsoever to make the other person feel worse than what I am feeling. I found this experience to be so distressing, I posted about it on Facebook.

I received a variety of responses, ranging from my owing her an apology (which I did) to justifying why she blew up, right over to demanding I fire her on the spot (which I ended up doing).

These kinds of responses go to show how we are all human and all look at experiences from our own lens and past history. For me, I was taken straight back to elementary school when I was the victim of bullying quite a bit. A feeling I never want to experience again!

For others, they empathized with her where time is very important to them and get angry themselves when someone disrespects it. (I’m actually the same way – being punctual is a huge deal for me.)

One thing I have done as a result of this experience is to find the lesson behind it all. For one, I will definitely plan my time better and ensure I give myself enough time to do what needs to be done in time!

I also learned just how fragile our relationships can be. She lost a client of 30 years – and I lost any further opportunities to visit with someone I’ve known a long time to get some of the much valued girl time I look forward to with each visit.

It doesn’t take much to destroy a 30 year working relationship.

Yes I realize I could reach out and try to mend the fences but I am choosing not to. At least not right now.

At the end of the day, this lesson goes to show how important it is for us all to keep our anger in check. To realize our anger is being received by the other person, and be aware of how they are receiving it with their own personal response. They won’t always understand where you are coming from because they’re looking at things from a different perspective.

So what do we do when we’re having a bad day and business must go on?

If you ever find yourself feeling angry, whether justified or not, here’s eight tips on what you can do to avoid creating irreparable situations with your clients:

1. Exercise. Go for a walk, head to the gym, box with a punching bag. Whatever works for you to do some venting.

2. Meditate. Or just sit quietly and practice deep breathing.

3. Yoga. Nothing is better at centering our emotions and getting back in touch with our bodies than practicing yoga.

4. Watch a funny show or listen to a positive podcast. It’s amazing how quickly your anger can turn around when you’re laughing or receiving positive energy from someone else!

5. Use the anger as motivation. If you can control the scenario that’s causing your anger, then you can do something about it!

6. Focus on something more positive. A great thing to do here is think of something you are grateful for and focus on why you’re so grateful about it. Putting yourself in a state of gratefulness will trigger those happy endorphins and will get you out of that pissy mood fast.

7. Get productive. Feeling on purpose can be quite energizing. If you have something that’s calling your name, get busy and shift your attention to that.

8. Write in a journal. A great way to release that negative vibe from your body is to write it out. Keep writing until you’ve vented everything that comes to mind. Even if it’s not the same thing that got you angry in the first place – just let it all out!

I’m curious if you have ever experienced someone either getting angry with you in a business relationship or did you lose your cool and get angry with a client or service provider? How did it turn out? What lesson did you learn? And do you have any other tips on how to let go of anger to share?

To your business success, ?Susan Friesen

P.S. If you liked what you read (and heard) here, you will want to sign up for our newsletter where you’ll get notified every week of our blog posts, announcements and business-building strategies. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

RECOMMENDED RESOURCES: 1. READ: Learn effective communication principles from an expert. This book from communications specialist Yvonne Douma is a must-read. It will be available on June 8th but you can get yourself on her notification list and grab some great bonuses if you purchase on launch day: REFRAME: How to Change Your Conversations to Resolve Those Messy Conflits.

2. WATCH: Have you ever been frustrated by the lack of customer service from another company and vowed to never do business with them again? And most certainly never told anyone else about them?? ?This is why customer service is so vital to business success as I explain in this eTip episode on why it’s the primary reason we have such a high referral rate: How Great Customer Service Gets You Business Referrals. (on our website)

What is Digital Marketing

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When we use the word “Digital Marketing”, we are literally pertaining to online marketing efforts from a brand.
Therefore, if you’re asking what’s Digital Marketing (DM), SEO Services, Content Writing and Search Engine Optimization are included:

This is a practice in Business through which advertising messages are delivered through online channels like websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers. Though DM started gaining popularity within the year 2000. within the last few years it’s revolutionised marketing communication.

In a real sense:

It is brand messaging (Advertisements) delivered through electronic channels like Television, Radio, Internet etc. Electronic channels generate, store and transmit data within the series of the amount 0 or 1. Therefore,

It can happen both Online and Offline. If the above is true, then

It existed ever since Marconi sent first wireless signals in 1896. Isn’t that crazy!

However, the straightforward definition of DM doesn’t say enough about the practice of digital marketing in today’s world.

This meaning is useless as technology is simply the enabler of digital marketing. So allow us to understand what exactly digital marketing is?

What is Digital Marketing in Today’s Context?

In today’s context:

It is a group of interactive marketing promotion activities which are done online. These activities help a private or organization reach its audience and achieve its business & financial objectives. Therefore once we say digital marketing, we are essentially pertaining to Online Digital Marketing.

The other sort of DM is offline digital marketing, which happens on other electronic devices like Radio or Television.

I know you’re not here to examine radio or TV, so i will be able to spare you (though I even have invested many dollars on Offline marketing during my career).

Going forward during this article once I say “DM”, i’m actually pertaining to “Online Digital marketing”, as that’s what you plan to read here, right?

It is a group of selling activities and not only one activity. It is Interactive and not only one way. It enables two-way communication and is far more engaging compared to the opposite marketing methods. Interactivity is what distinguishes it from advertising on Television, which is additionally electronic but not interactive. It happens online. What it essentially means is that the activity is administered on the web or telecom networks. Though it happens online, it can empower both the virtual or offline world. An example of DM within the virtual or online world is email marketing or social media marketing or program marketing. within the colloquial sense once we say digital marketing we ask virtual or online marketing only. An example of this within the offline world is that the use of tablets to showcase product offerings at a mercantile establishment . It helps a private or organization. it’s useful not just for large companies but also for people also , unlike TV or newspaper advertising. One can cash in of digital advertising on small budgets also . It helps reach and have interaction the audience . it’s focused, and one can use multiple targeting methods to succeed in their audience. It helps achieve business and financial objectives. it’s measurable & ROI driven. It helps achieve business & financial goals.

Benefits of ad serving for real estate agents

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When you think of advertising, you tend to think of large, well-known corporations hitting the internet to broaden their marketing horizons. The reality, though, is that online ad serving is perfect for businesses big and small, from large chains all the way down to individuals looking to grow an online business or even sell a book. One industry that does a great job of making use of the online world is the real estate business. It’s a highly competitive market yet very fragmented with many real estate brokers and agents. Many agents are independent and consist of just one or two individuals. They are all constantly looking for ways to reach more potential buyers and sell properties as quickly as possible. Online advertising is a great way for them to do so, for a variety of different reasons, some of which we are going to explore now.
Low cost Each property has a budget for marketing and online advertising is becoming an important part of that allocation. Because real estate agents are essentially independent contractors, they have the freedom to market the properties in a variety of different ways, with the internet being one of the most cost effective these days. Buying or selling a house is often the biggest transaction for most people. Serving ads online is a relatively small selling expense when compared to other costs.

Major real estate businesses, such as MLS, have their own websites. However, individual agents also have their own online space, very often under the umbrella of the company they work for. Setting up a website used to require technical knowledge or hiring someone. It is no longer the case as buying a domain and creating a beautiful and functional website is quite simple. You can multiple create ad campaigns for each property and publish them on multiple marketing channels. These ads can all point to a landing page that you designed specifically for the property. You can register a unique domain for just that house address for a few dollars. There are many services to create and host a simple website that contain photos and information about the property. This digital presence helps deliver a high ROI when each property eventually sells, hopefully very quickly.

High reach The reality is that the longer a house sits on the market, the tougher it is to get the asking price, so speed is essential in this business. You want as many people to see your property when it is ready to accept offers. Simply putting up property details on a single page is not likely to yield a lot of positive results. The most effective way to quickly reach a lot of people is to have your ads trafficked on multiple channels because this creates the sort of reach and exposure that can potentially spark a bidding war for a specific property. Adservers are very flexible as you can really scale up rapidly during the first few weeks and then scale down quickly when you have a deal. This flexibility means that you don’t have to worry about long-term contracts and can save money while delivering results.